How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 23:59

Place
Perception
Processes
Who was the guy that had sex with the AIDS monkey?
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
'Mountainhead' Is Most-Watched HBO Original Film Since 'Bad Education' - Deadline
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Terraforming Mars Might Actually Work and Scientists Now Have a Plan to Try It - ZME Science
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.